“The people that read Beauty Papers don’t need to be told that a lipstick by a premium brand is what they should be wearing, they make that decision for themselves,” Leonard said. So we want the print aspect of what we do to be an archive of expression and a point of where we are in the industry.”īeauty Papers still writes about products, but aims to look at them in a different way. “With Instagram coming into play, as soon as that ad has gone up, it’s gone in a day. An advert by a premium brand doesn’t need to be in Beauty Papers,” said Leonard, adding that Beauty Papers also wants to make a more lasting mark with its content. “The reason we chose not to advertise is because we’re force-fed billboard campaigns and media imagery all the time. Chanel, Nars and Comme des Garçons are among the brands that have collaborated with Beauty Papers so far. In the ever-changing media landscape, Leonard and Wickes have been rethinking the concept of advertising in print, and are eschewing traditional brand advertising for bespoke imagery they create in-house on behalf of brands. Other key features in the magazine, which spans 216 pages, include interviews with the likes of François Nars and Odile Gilbert, who share their creative journeys, as well as a shoot by photographer Julia Hetta and hair stylist Rudi Lewis exploring the ceremony of hair. They Are Wearing: Paris Men’s Fashion Week Spring 2023Įlliott Erwitt, the 89-year-old American documentary photographer, shot a cover for the Etiquette issue that features a striking black-and-white portrait of the editor and stylist Haidee Findlay-Levin.
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